About

Meet the Team

The people behind ZillowLister Pro and AutoLister Pro.

Ethan Reynolds, founder and owner of ZillowLister Pro, speaking at a podium Building listing tools since 2024
Meet the Founder

Ethan Reynolds

Founder & Owner

A car salesman who got tired of posting listings by hand, and built the tool to do it.

April 2024Launches AutoLister Pro
May 2024First dealerships sign on
Dec 2025About 400 users posting daily
Today618+ active dealers, and real estate

From the sales floor

Ethan spent years selling cars in Virginia, and a good part of that time went to posting vehicles on Facebook Marketplace one at a time: saving photos, retyping details, and doing it again for the next car. He still works in the dealership space, which keeps him close to the people who use what he builds.

Building the tool

He saw that the listing work could be done by software, so he built it. AutoLister Pro launched in April 2024 and the first dealerships signed on a month later. He leads the company’s strategy, product direction, and growth.

Bringing it to real estate

ZillowLister Pro applies the same engine to property. An agent opens a listing on Zillow, clicks once, and it is posted to Facebook Marketplace, Instagram, and TikTok with their name on every photo.

The idea behind it

Give every salesperson and every agent a tool that handles the heavy lifting, so they can focus on closing deals.

FoundedAutoLister Pro, April 2024
BackgroundCar sales, Virginia
Today618+ active dealers
Jason Li, co-owner of ZillowLister Pro, in a dark suit with a city skyline behind him 2+ years on the sales floor
Meet the Co-Owner

Jason Li

Co-Owner

A car salesman with a background in software and AI, working where the two meet.

On the sales floor

Jason sells cars, and has spent more than two years on the sales floor. He knows what a salesperson’s day looks like, and how much of it goes to work that isn’t selling.

Software and AI

He has experience in software and AI and is passionate about both. That combination is what he brings to the product: someone who understands the technology and the people it is built for.

The voice of the customer

At AutoLister Pro he manages the Dealer Council, gathering feedback from dealerships and taking it to the product team, so what gets built is what the people using it ask for.

RoleCo-Owner
On the sales floor2+ years
FocusSoftware and AI

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