Building listing tools since 2024
Ethan Reynolds
Founder & Owner
A car salesman who got tired of posting listings by hand, and built the tool to do it.
From the sales floor
Ethan spent years selling cars in Virginia, and a good part of that time went to posting vehicles on Facebook Marketplace one at a time: saving photos, retyping details, and doing it again for the next car. He still works in the dealership space, which keeps him close to the people who use what he builds.
Building the tool
He saw that the listing work could be done by software, so he built it. AutoLister Pro launched in April 2024 and the first dealerships signed on a month later. He leads the company’s strategy, product direction, and growth.
Bringing it to real estate
ZillowLister Pro applies the same engine to property. An agent opens a listing on Zillow, clicks once, and it is posted to Facebook Marketplace, Instagram, and TikTok with their name on every photo.
Give every salesperson and every agent a tool that handles the heavy lifting, so they can focus on closing deals.