How to List a House on Facebook Marketplace
- To list a house on Facebook Marketplace, open Marketplace, choose Create new listing, then Home for Sale or Rent, and fill in photos, price, beds, baths, address, and description.
- Listing is free and must be done from a personal Facebook profile, not a business Page.
- It takes 15 to 30 minutes by hand, or under a minute with ZillowLister Pro, which fills the form from a Zillow listing.
Listing a house on Facebook Marketplace is free, takes one form, and puts the property in front of local buyers who message you directly. This guide walks through the manual process field by field, then shows how to skip it.
Before you start
- Use your personal Facebook profile. Marketplace property listings can’t be published from a business Page. Agents have been limited to personal profiles since January 2023.
- Have the photos ready. Download them from your MLS or Zillow listing and put them in the order you want buyers to see.
- Have the facts in front of you. Price, address, beds, baths, square footage, and for a rental: laundry, parking, air conditioning, heating, and the date it’s available.
Step by step
- 1. Open Marketplace and choose Create new listing. Pick Home for Sale or Rent.
- 2. Choose sale or rent, then the property type. House, apartment, townhouse, and so on. This decides which fields appear next.
- 3. Upload photos. Lead with the exterior, then kitchen, living area, primary bedroom, bathrooms, and yard.
- 4. Enter bedrooms, bathrooms, and price. Match your Zillow listing exactly. Buyers cross-check.
- 5. Enter the address. Marketplace uses it to show the listing to people browsing nearby.
- 6. Add square footage and the rental details. For a lease, fill in laundry type, parking, air conditioning, and heating. Renters check these before they message.
- 7. Write the description. Three or four short lines: what the home is, what’s close by, what’s been updated, and how to schedule a showing. Add your brokerage name as your state requires.
- 8. Review and publish. Replies come to you through Messenger.
Tips that get more messages
- Fill every field. Listings with blanks drop out of filtered searches.
- Answer quickly. Buyers message several listings at once and book with whoever replies first.
- Describe the property, not the person. Fair housing law applies to every Marketplace post.
- Keep it current. Update the price when it changes and take the listing down when the home sells.
How long it takes
Done by hand, one listing takes 15–30 minutes, most of it downloading and re-uploading photos and retyping details that already exist on your Zillow listing. Multiply that by every listing, every price change, and every relist.
The one-click way
ZillowLister Pro is a Chrome extension that does steps 1 through 8 for you. Open the property on Zillow, click once, and it reads the photos and details from the page, fills every Marketplace field, and confirms the listing through your own Facebook profile in under a minute. Auto Pilot posts up to 7 houses with a single click, and the same listing can go to Instagram and TikTok. See how Zillow-to-Marketplace posting works or sign up.
Frequently asked questions
Is it free to list a house on Facebook Marketplace?
Yes. Posting a home for sale or rent on Facebook Marketplace is free. Paid boosts are optional.
Can I list a house on Marketplace from my business Page?
No. Property listings are published from a personal Facebook profile. Since January 2023, agents have not been able to post Marketplace property listings from a business Page.
What category do I use for a house on Facebook Marketplace?
Choose Create new listing, then Home for Sale or Rent. Pick sale or rent and the property type, and Marketplace shows the matching fields.
How long does it take to list a house on Facebook Marketplace?
About 15 to 30 minutes by hand, mostly uploading photos and retyping details. ZillowLister Pro fills the same form from a Zillow listing in under a minute.